There is nothing permanent except change.
Heraclitus, c. 480 BC
Despite the inevitability of change, people spend enormous energy resisting rather than welcoming it. Your greatest challenge as a leader is to help others understand and embrace the journey of change.
You are leading your organization on a journey through an environment that is changing faster and more dramatically than ever before. Competition comes from more directions. Customer demands shift more frequently. Time requirements are continually compressed. New challenges emerge for your management team and your workforce – challenges to be more flexible, more productive, more efficient, more creative, more communicative, more team-oriented – and the list goes on.
In this ever-changing marketplace, the most successful organizations are continually reinventing themselves. Determinedly navigating an ocean of opportunities and obstacles, the best companies excel because they focus on objectives that drive performance to new heights. These companies prosper not because of stand-alone tactical initiatives, but because leadership succeeds at energizing the entire organization and aligning all activities toward a shared dream.